Yes, it certainly appears that Oakley under Luxottica doesn't buy into the concept of halo models any more, something that might make a loss itself but generates interest in the brand as a whole. Cf the Bugatti Veyron for VAG. The C6 was along those lines but now it seems we mainly get variations on a lifestyle them instead and those inspire me not at all...Think the post below from cacatman sums it up well. Always tough to go from a sole proprietorship where you can get ideas straight from the horses mouth to a corporate heirachy that must be navigated, office politics etc. I'd also gander that the financial models at lux struggle to understand the long term value of "community" - i.e Mass produced generic pairs generate far more revenue and profit than small run limited editions (as most of the profit is in the secondary market) - However, those limited edition pairs crate the buzz and community that then fuels the buying and demand for the generic pairs.