Ventruck
I am Jim Jannard...
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Ontop of being a collector and fan, I'm also a retailer so I'll speak from that side:
-Goggles - this current winter we ONLY ordered/stocked prizm. EVERYBODY raves about it. It has converted a ton of non-Oakley guys into Oakley. The last 5/6 years of goggles has been focused around "easy to interchange" which was fine, except that you still have to haul around a 2nd lens. Being able to say "hey, why don't you just get a lens that works for 95% of what you need"? The biggest thing that people latch onto with prizm goggles is the definition of the small bumps and undulations which they've never seen before.
-Sunnies - not as big of a deal in sunglasses. The way it's marketed makes it sound like it would be great for that sport but not great at other things. I wear my prizm baseball a ton for all kinds of things and has become my go-to lens for just about everything I do.
Overall I think Prizm has been revolutionary in the industry... on here people bitch and moan about Oakley's lack of innovation. I find it funny because 90% of it is based around aesthetics.
Crazy feedback on the goggles end, doing as much as resulting in Oakley converts.
I figured sunglasses would be a mixed bag from a retailer perspective. It doesn't help that the only marketed casual lens is aesthetically basic, so it takes away from the idea of wanting to play with colors (of Iridium).