Rumor: New X-Metal

[Lexkempo]

Its hard to say anything bad about Luxottica cause they're managing the brand so well. The expansion of o-stores, vaults, and the pivot from a niche market into a wide spread sports market has been highly successful. Its hard to argue about financials when they are kicking a$$ and taking names in net income on the balance sheet

Truth!

 

[pjd1234]

Its hard to say anything bad about Luxottica cause they're managing the brand so well. The expansion of o-stores, vaults, and the pivot from a niche market into a wide spread sports market has been highly successful. Its hard to argue about financials when they are kicking a$$ and taking names in net income on the balance sheet

I agree in you on that one.

 

[kronin323]

Eh, it's just marketing BS. When the original x-metals came out, it was clearly defined as a frame material, a proprietary titanium alloy. There was once a page on the Oakley website listing their frame materials, and x-metal was right there alongside o-matter and C-5.

I would have preferred they "evolved" the name to something like "neXt-metal" (which is probably what I'll call these, to differentiate) but instead I guess they decided to retcon the definition of x-metal to suit their purposes (that's what we meant all along, really!). Marketing really is just a specific form of lying, anyway...

The one kudos I'll give them is that they at least clearly pointed out that they were different from "real" x-metals. It coulda been worse...

So it is what it is. I hoped they wouldn't do this but they did, so it's time to put it all behind us and move on. Argument over. No use crying over spilt milk.

But that doesn't mean I can't post this one last time...

 

[pjd1234]

Eh, it's just marketing BS. When the original x-metals came out, it was clearly defined as a frame material, a proprietary titanium alloy. There was once a page on the Oakley website listing their frame materials, and x-metal was right there alongside o-matter and C-5.

I would have preferred they "evolved" the name to something like "neXt-metal" (which is probably what I'll call these, to differentiate) but instead I guess they decided to retcon the definition of x-metal to suit their purposes (that's what we meant all along, really!). Marketing really is just a specific form of lying, anyway...

The one kudos I'll give them is that they at least clearly pointed out that they were different from "real" x-metals. It coulda been worse...

So it is what it is. I hoped they wouldn't do this but they did, so it's time to put it all behind us and move on. Argument over. No use crying over spilt milk.

But that doesn't mean I can't post this one last time...

View attachment 128073

or these no more metals lol

 

[i am rich]

Eh, it's just marketing BS. When the original x-metals came out, it was clearly defined as a frame material, a proprietary titanium alloy. There was once a page on the Oakley website listing their frame materials, and x-metal was right there alongside o-matter and C-5.

I would have preferred they "evolved" the name to something like "neXt-metal" (which is probably what I'll call these, to differentiate) but instead I guess they decided to retcon the definition of x-metal to suit their purposes (that's what we meant all along, really!). Marketing really is just a specific form of lying, anyway...

The one kudos I'll give them is that they at least clearly pointed out that they were different from "real" x-metals. It coulda been worse...

So it is what it is. I hoped they wouldn't do this but they did, so it's time to put it all behind us and move on. Argument over. No use crying over spilt milk.

But that doesn't mean I can't post this one last time...

View attachment 128073

I have moved on, i just wish they named it something else so old school. Xmetals can have their own chapter. " nanO-luminum" or something else lol. Just being silly here...

 

[pjd1234]

I have moved on, i just wish they named it something else so old school. Xmetals can have their own chapter. " nanO-luminum" or something else lol. Just being silly here...

View attachment 128082

agreed rich past is past and these are the XMETALS that we all know. These new chapter as they call it are hybrids ill call them CHEAPMETALS joke but really they should have stick with the madman, badmans new chapters they sound pretty good to me. Its a marketing plot as we know it man my hatchets are more of a xmetal than this at least they are all aluminum and light. They should have followed that concept instead material wise and then maybe the xmetal word can fit to that.

 

[kronin323]

I have moved on, i just wish they named it something else so old school. Xmetals can have their own chapter. " nanO-luminum" or something else lol. Just being silly here...

View attachment 128082

Yeah, I always found it a little amusing the x-metal was this major big deal of an alloyed combination of five different metals while the more discrete C-5 was... an alloyed combination of five different metals...

 

[digi7alph0enix]

Eh, it's just marketing BS. When the original x-metals came out, it was clearly defined as a frame material, a proprietary titanium alloy. There was once a page on the Oakley website listing their frame materials, and x-metal was right there alongside o-matter and C-5.

I would have preferred they "evolved" the name to something like "neXt-metal" (which is probably what I'll call these, to differentiate) but instead I guess they decided to retcon the definition of x-metal to suit their purposes (that's what we meant all along, really!). Marketing really is just a specific form of lying, anyway...

The one kudos I'll give them is that they at least clearly pointed out that they were different from "real" x-metals. It coulda been worse...

So it is what it is. I hoped they wouldn't do this but they did, so it's time to put it all behind us and move on. Argument over. No use crying over spilt milk.

But that doesn't mean I can't post this one last time...

View attachment 128073

I look at it like this. There will be thousands of people who never heard of a Juliet, Romeo, XX, etc who will see the name Xmetals on these new pairs and will stumble upon the rich history of Oakley and sites like this one. There will be others like us who know the history and either accept or reject these new designs and materials. Regardless of what group you fall into the outcome is the same. Either the brand generates revenue and maintains the potential for new and innovative designs or they ride the current trends and risk becoming irrelevant as other brands push the envelope. To me this is a sign of Oakley design immerging from hibernation and returning to the ideology of being first to overcome the obstacles of engineering.

 

[kronin323]

I look at it like this. There will be thousands of people who never heard of a Juliet, Romeo, XX, etc who will see the name Xmetals on these new pairs and will stumble upon the rich history of Oakley and sites like this one. There will be others like us who know the history and either accept or reject these new designs and materials. Regardless of what group you fall into the outcome is the same. Either the brand generates revenue and maintains the potential for new and innovative designs or they ride the current trends and risk becoming irrelevant as other brands push the envelope. To me this is a sign of Oakley design immerging from hibernation and returning to the ideology of being first to overcome the obstacles of engineering.

Yeah, and don't get me wrong, I'm enthusiastic about the new glasses and am glad that they're pushing the envelope some more.

It's just that my original concern was exactly like that, that people who didn't know the awesome originals would assume that they were on par with the new product. Which is why I'm glad they at least clearly made the point that they were different.

 

[greg]

here are my two cents on the entire saga. I am not as upset as I thought I would be or as much as other members. But I wish Oakley would of went above and beyond in expectations for a new chapter in X-metals... Meaning I am not against the two new models, who knows they might even be a good story arch in the new chapter, I just wish they would of started the new chapter with say a Romeo 3 or something of the sort that all x-metal fanatics like @MJLSr can relate too.