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Folk with vision and creativity to come up with a brand new product that is different from anything seen before are few and far between.
Truly great designers from the last 100 years can be counted on one hand. Jim was one of them. Until a genius comes along, which may be never,recycled designs are all we're gonna get...
I personally do not own any of the new pairs or designs, except 1 pair of Radars.
Have a think, and try and picture a totally new pair of shades that look different from anything seen before?? Easy?
Have a think, and try and picture a totally new pair of shades that look different from anything seen before?? Easy?
Lux knows they have to keep to the brand image of innovation. I think they did so this year with frames like the Jupiter Factory Lite and Jupiter Squared Carbon. carbon fiber is a really cool material. Everyone has titanium. I have a different view maybe because i'm a retailer and I am familiar with Lux. But on the optical side they also took Metal Plate which was a great seller and besides adding a larger size which was a good move they added Carbon Plate. They also have amazing prescription lenses. Im a retailer for both sun and rx and I can tell you there lenses are very good. The development on the prescription side is very well thought out. I also work with Maui Jim whose lenses are great as well, but Oakley takes it to another level with their color options. I think 2014 will bring some sweet stuff....but I think Oakley are just taking the piss now.
There's no innovation, there's no 'wow' anymore, there's just recycled ideas, and so many 'limited editions' that just pander to the collectors.
They've (Lux) obviously realised, probably ages ago, that there's people out there that collect, people that want every version of every release just to willy wang on the Internet about how many pairs they've got. So, all they need to do is recycle the designs, 'limit' them with a signature or a series of gash colours and they'll sell like hot cakes.
Case in question, the Heritage eyeshades. £160 in the UK store. Seriously? I mean WTF? There's approximately £2 of plastic there. No more. They are an utter joke yet there'll be collectors buying all three flavours and wetting their pants over them. And the Frogskins, pretty much the same as all the others yet tag them with 'Heritage' and there an extra £40-50 in it.
I look at all the pairs I've bought over the years, since my first ever Mumbos, and they all mean something to me. Every pair is different, I don't do collecting, they have purpose, some are special gifts and some are just because they seemed amazing at the time - my Mag Switch for example were my wedding present from my wife.
I was into the brand, the meaning behind the brand, the innovation and the genius. Yes, they've always been over priced but you didn't mind so much years ago when it seemed worth it. Now, it just seems cheap but not cheap to buy.
Rant over. I realize I'm probably in the minority here and many people will be gushing over those Eyeshades etc. but really, Oakley are just ripping the piss out of you now.